WHO CAN TAKE ADVANTAGE OF NON-PERSONALISED DISTRIBUTION?
It is suitable to any business, focused on mass audience. Direct marketing increases the flow of visitors in the stores. Our experience with leaflets in mailboxes shows good results in the following business areas:
• furniture;
• foods;
• tourism;
• cars;
• telecommunications;
• health and services;
• financial services
• education;
• real estate
• fashion;
• restaurants and pizzerias;
• toy shops
By non-personalised mailing you both advertise and sell. Recent studies show that in the capital and big cities people are closely monitoring what is offered in promotional brochures. In Sofia, 56% say that they regularly read the leaflets they receive in the mailbox, and in regional centers 45% of respondents monitor brochures.
NON-PERSONALISED DISTRIBUTION
Effective and measurable advertising that sells
Auditorium
Reach huge customer audiences at the lowest unit price.
Reminds
It remind current customers for you.
Increases
Increases human flow in stores.
Saves
It saves money allocated to other channels.
Measurable advertising
Non-personalised distribution is measurable advertising as it gives you the possibility of scoring.
Attracts
Attract new customers.
Sales
Leads directly to increased sales.
FOR SUCCESSFUL CAMPAIGNS
Useful tips
1. Be creative with the leaflet design, so people will keep the advertising material. Shorten the text and illustrate more.
2. Underline your advantages
3. Optimize budget with thinner paper, but require maximum quality.
4. Choose areas for delivery according to the campaign goals. Always require a report after the distribution.
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